Yoga Booklet

A comic-style Yoga booklet, that is also student-centric. It has information about Asanas and benefits that students will be interested to perform and learn.

Team : Prachi, Parag, Rutuja, Prakhar, Chetan, Prasun, Shailavi

Team Leader : Prachi

Work Division

Management - Prachi, Parag

Primary Research - Prachi, Prasun, Parag

Secondaray Research - Prachi, Chetan

Case study - Parag, Rutuja

Art Direction - Prachi, Prakhar

Visual Design - Prakhar, Shailavi, Prasun

Mentor : Kirti Deshpande

Mission

The mission was to focus on designing a student-centric yoga booklet and pique the students' interest and spread awareness about yoga and its benefits.

Problem in existing Design

There is no official MIT WPU yoga booklet at present.
The booklets which are being distributed are not student centric
It's not creative and visually pleasing and hence students don’t find it interesting and don’t attend the yoga sessions.
Most of the students thought given information is lengthy and time consuming.

Yoga is often partially understood as being limited to asanas or poses, and its benefits are only perceived to be at the physical level. However, we fail to realize the immense benefits yoga offers in uniting the body, mind, and breath. When you are in harmony, the journey through life is calmer, happier and more fulfilling. So, if you are keen to lose weight, develop a strong and flexible body or being at peace, then yoga can help you achieve it all.
The booklet displays set of asanas specially selected that focuses on the benefits of students and are easy to perform regularly. The Asanas heed to health related problems faced by most of the students such as such as Back pain, Respiratory, Cervical, Menstrual, sleep and concentration problems.

Research and Analysis

We did contextual enquiry with a group of student during yoga sessions to get better understanding of the issues faced by the students of MIT WPU.We did 1-1 interaction with students ask them certain questions. The booklet displays set of asanas specially selected that focuses on the benefits of students and are easy to perform regularly. The Asanas heed to health related problems faced by most of the students such as such as Back pain, Respiratory, Cervical, Menstrual, sleep and concentration problems.

What we gathered....

People experience nervousness when Yoga is done in groups.

Students just are not interested in Yoga considering the slow-paced nature of the activity.

Considering the mass disinterest in Yoga, students don’t find it worth their time to read a Yoga Booklet that is no different from the vocal description of it.

Yoga does not display visually satisfactory results as compared to more regulated work-out methods.

User Personas

Name: Naina Kumar
Age: 19
Student at Mit Wpu

Story

Naina is 1st year pharmacy student at Mit Wpu. She is passionate about experimenting new things but gets frustrated easily. She gets too much load of studies which messes with her mental peace.

Frustrations

Naina suffers from the symptoms of PCOS and due to that she faces weight gain.
The weight gain has made her body conscious and she doesn’t feel confident in her own body while performing yoga sessions in front of her peers.
She is not able to concentrate due to work load and often procrastinates.

Goals

She wants to feel confident in her own skin.
She wants to increase her attention span and concentration.
She wants to participate in something which will help her to get mental peace.
She wants to get physically fit and active.

Name: Ronak jain
Age: 20
Student at Mit Wpu

Story

Ronak is 2nd year bba ib student at Mit Wpu. He drives daily 1-2 hr for his way to college by his bike. He is sport enthusiastic personality and due to his back pain issue his body is not efficiently flexible.

Frustrations

Traffic along way makes me irritated and I often feel headache.
Sitting long time on bike makes my back heck.
He feels exhausted easily and doesn’t have the energy to do his studies and other activities

Goals